IKEA Category News

Art Direction /

The job was to highlights new products and product updates throughout IKEA.com, to help customers narrow down their choices. Giving the products visibility in an inspiring and engaging way. Communication for each product focus on its most important pillar of the IKEA Democratic Design concept.

Bed linen that’s just out of the woods

Your children will love to hang out with their furry friends on this new bed linen inspired by forest life. Made from soft cotton that helps to keep them comfortable, it’s a feast for the imagination they won’t want to be parted from, in bed and out.

Give your balcony an upgrade in just a few clicks

Step out onto terraces and balconies in style and comfort with our easy-to-lay, easy-to-disassemble outdoor flooring. Decking boards is an instant way to upgrade any outdoor space and create an area for lounging and dining. Choose from a large variety of colours, styles, and materials.

Say hello to a new cotton rug

With a winning combination of tranquil neutrals and timeless stripes, this small rug is an easy way to elevate areas small and not-so-small throughout your home. Its durable flat weave works with nearly any kind of flooring to create a welcoming space wherever it lands.